Fund Operating Partner
Dan Morad has over 10 years of consumer products experience. He is the founder of Critical Mass Group (CMG), a premier food and beverage accelerator based in Hermosa Beach, CA. CMG helps accelerate the growth of new and innovative brands. At Critical Mass Group, Dan works closely with his brand partners to develop and executes a sales management plan that delivers long term sustainability and growth.
Prior to CMG, Dan founded startup beverage brand INVIGORADE. Dan went on to establish INVIGORADE as the leading ready-to-drink endurance beverage in its area of distribution. Prior to INVIGORADE, he spent several years at Johnson & Johnson (J&J) in various roles of increasing responsibility throughout their Consumer, Medical Device, and Pharmaceutical sectors. While at J&J, Dan worked on many well-known consumer brands such as Splenda, Viactiv, Benecol and Neutrogena.